3 posts tagged with "data storytelling"

Welcome to my second of 3 posts around data terminology. In the first post, I focused on terminology that happens before analysis even starts. In this post I will discuss some of the terminology around data analysis and communication approaches.

Data Analysis Approaches​

First, let me explain what I mean by data analysis approaches because this can also get somewhat confusing. When those in the industry think of data analysis, they probably think of the types of data analysis (descriptive, explanatory, predictive and prescriptive). Or, they might think of specific techniques like regression or cluster analysis. This is NOT what I will be discussing in this post. (However, if you are interested in learning more about types of analysis, I do cover them in considerable detail in my course Building a Data Mindset).

No, what I am referring to are overarching approaches because this is really where there is a lack of clarity in terminology and people often use the terms interchangeably.

Data dashboards are probably one of the most common analytics tools used by companies and interestingly, they are not unlike your vehicle’s dashboard.  Think about that for a minute.  In your vehicle, you have a lot of important pieces of information directly in front of you that help you make decisions.

When it comes to actually seeing the data – the patterns and what it actually means – there are two popular terms in data science right now: data visualization and data storytelling.